Though it may seem counterintuitive to view lower guest volumes as an opportunity rather than an obstacle, there is one underrated benefit of the trend in lower reservation rates for hotels that has happened this year as a result of COVID-19. Of course, lower guest volumes means a lower revenue, which in turn has resulted in numerous hotels having to make some tough calls. Though that’s by no means a circumstance to be minimized, it’s also useful to acknowledge that emptier facilities present hotels with a unique opportunity that they may not have had otherwise: the chance to revamp their spaces so that, when guests inevitably begin to come in at higher rates, they’ll be greeted with completely updated facilities that will keep them coming back. Today, we’re diving into exactly why this is a great time to upgrade your Naples hotel’s outdoor furniture, and how doing so can help maximize your hotel’s profits down the line. Let’s get started.
Minimize Disruptions
It’s a widely known rule of thumb in the hotel world that the best time to make structural renovations or upgrades to furniture is during the lowest-volume seasons of the year. It’s not difficult to understand why: when you make updates while less guests are staying at your hotel, you ensure that the lowest possible number of people are affected by the disruptions that come with a renovation. Though COVID-19 has presented the hospitality industry with various challenges, it has also provided more opportunities for upgrades than any hotel is likely to have in a normal year. This can be great, because it means that you can make much-needed furniture upgrades and repairs, all the while resting assured that you’re disrupting even less guests than you would in another year’s low-volume season.
Be Prepared When Reservations Go Back Up
Once the all-clear is given for travel, large gatherings, and other vacation activities, guests will understandably flock to take advantage of the Sunshine State’s beautiful beaches and endless activities. By taking the time to put your outdoor spaces in tip-top shape now, you’ll be well set up to make your guests as happy as possible when they come back in droves – and come back they will: in 2019, nearly two million tourists visited Naples. After a year of limitations and quarantining, it’s safe to assume that similar numbers will be back once it is safe to do so – and it’s prudent to prepare for it.
Invest in Quality, Enjoy Longevity
The best thing you can do to keep your guests happy long-term is to invest in high-quality outdoor furniture that’s built to last. By choosing these reliable, high-quality pieces now, you’ll avoid having to make these investments in the coming years when guest volumes are high again. On top of that, going with a furniture manufacturer whose business model is built on quality is the best way to guarantee that you’re investing in pieces that are both beautiful and functional. Select handcrafted, sustainably-sourced exterior furniture that is thoughtfully built to beautifully withstand wear and tear for years. When your guests come back by the thousands and rave about your outdoor spaces both in person and online, you’ll be glad you did.
Let Guests Enjoy Your Spaces the Way They’re Meant to
The Sunshine State is aptly named, and it is in search of this signature sunshine that tourists visit South Florida by the millions. Optimize your outdoors spaces now so that your guests who come later can enjoy them the way they’re meant to; in comfort and in style. Allow your exterior spaces to be an extension of your interiors, capturing your brand’s signature aesthetic while embracing the warm climate and beachside atmosphere that make Naples unique. After a year of adaptation and setbacks, your hotel’s future guests will be more in need of relaxation and fun than ever; updated outdoor furniture will set the stage for them to have positive experiences and make unforgettable memories at your hotel.
Making key updates to your Naples hotel’s outdoor furniture now, while guest volumes are low and on the brink of rising exponentially, is both a smart investment and a prudent business move. Explore some of our solutions for hotel patio furniture here.
