Over the last year, there’s no question that the hospitality industry has had to adjust to quite a few unforeseen circumstances. With COVID-19 causing significantly lower guest volumes, hotels have had to stop and strategize about how best to move forward. As the hospitality industry continues to experience lower guest volumes, it’s worthwhile to ask how this temporary situation can be leveraged to drive growth for your hotel in the long term. Though it hasn’t come without its difficulties, this time is also an opportunity to make key upgrades that your guests will enjoy down the line. By making key updates now, when there are less guests to work around and disrupt, your hotel will set itself up for success once occupancy levels rise. Today, we’re examining why this is a great time for hotel upgrades in Ft. Lauderdale, as well as what parameters to set for your furniture search in order to find the best possible provider. Let’s get started.
Minimize Disruptions to Guests
Remodeling or redecoration projects can be tricky things to navigate logistically. Low-volume times are short-lived in Florida on a normal year; summers and winters alike make Ft. Lauderdale a popular destination for families seeking out its famous beaches. Though the decline in guest volumes experienced by hotels over the last year isn’t favorable for business, it can be utilized as an opportunity to make key upgrades while disrupting the least guest stays possible. Rather than closing off your outdoor areas to guests who are likely staying at your hotel in the first place to take advantage of them, this can be a great time to revamp your outdoor furnishings so that, when guests inevitably flock to your hotel next year, they can enjoy beautifully upgraded spaces. Studies show that first impressions are instrumental factors for hotel guests in deciding where to take their business, and outdoor spaces set the tone for your hotel’s first impression. Investing in high-quality, beautifully constructed outdoor furnishings is an excellent way to maximize the potential of your hotel’s first impression for incoming guests.
Invest in Longevity
Exterior furniture isn’t just a style statement; it’s an investment in the comfort and recreational atmosphere of your hotel. If you’re considering taking this unprecedented time to make some much-needed furniture upgrades, prioritize quality every step of the way. Invest in furniture that’s built to last through years of wear and tear, all the while elevating your hotel’s appearance and looking like new. Discerning which providers can provide furniture that not only looks beautiful but lasts long can be tricky; be sure to look out for three major quality markers throughout your search.
Your hotel’s furniture shouldn’t be produced; it should be crafted with as much creativity, professionalism, and care as you put into your guest services. Search for furniture manufacturers who focus on high-quality pieces that are painstakingly made with durability, beauty, and quality in mind.
“Quality” can be a difficult marker to pin down; it seems as though virtually every furniture provider utilizes it as a buzzword without specifying what exactly that quality entails. At Windward, quality means that every individual piece of furniture is hand-crafted. Assembly lines prioritize quantity; masterful individual attention to every single piece in a collection yields longevity, durability, and quality.
Your outdoor furniture provider must be able to stand by the quality of their pieces, and that starts with providing you with a reasonable warranty on each and every piece.
Elevate Your Brand, Embrace Your Surroundings
Of course, in order to make a statement and attract guests, the furniture you choose for your hotel’s outdoor spaces must be beautiful. More importantly than that, your exteriors should both stay true to your hotel’s brand while embracing the natural features that make Ft. Lauderdale unique. Think about your hotel’s aesthetic style: is it a hallmark of urban sophistication, or is its brand more in-line with a relaxed boho atmosphere? By choosing furniture in silhouettes that complement your interior design, while featuring colors and materials that complement your natural surroundings, you’ll be able to perfectly marry your brand to your natural climate. All it takes is finding a provider whose creative vision is up to the challenge.
Though it’s been a difficult year for the hospitality industry, there’s no denying that better times are just around the corner – and that this is an opportune time to upgrade your hotel’s outdoor spaces without having to disrupt your guests’ stay. If you’d like to explore the possibilities for your hotel’s exterior design, just click here to take a look at our hotel patio furniture.