For hotel decision-makers, bolstering ROI is always a priority – and that has perhaps never been more true than following the setbacks dealt to the hospitality industry in 2020. Lower guest volumes all around have certainly presented hotels with challenges over the past year, but they can also bring an interesting kind of opportunity to make certain upgrades while disrupting the lowest number of guests possible. Among the most impactful upgrades you can make in terms of both your hotel’s appearance and its functional appeal to guests is investing in beautiful, high-quality exterior furniture. Today, we’re explaining exactly why upgrading your Ft. Myers hotel’s outdoor furniture can have a very positive impact on your ROI. Let’s dive in.
First Impressions Have Power
It’s undeniable that, in the hospitality industry, first impressions have a great deal of power. So many first-time hotel guests make their decision to book with you largely due to the perception they get of your hotel without having even seen it in person. Along with reviews from previous guests, cost, and location, your hotel’s appearance is perhaps the most important factor: a 2017 study of 1,000 travelers revealed that a clean, orderly appearance was listed by 76% of participants as a reason for their having had a positive experience. Showcasing your hotel’s appearance online is critical to attracting customers; a striking and inviting appearance is everything when it comes to making a good first impression. Your hotel’s outdoor furniture literally sets the stage for what prospective guests can expect from the rest of your property. It introduces visitors to your hotel and makes a statement about your identity and customer experience alike. Outdoor furniture makes up the first statement made by your first impression. Choosing beautifully designed, high-quality pieces is a must.
Don’t Underestimate the “Instagram Factor”
The world of travel and tourism is fueled by social media more and more every day. From influencers’ picture-perfect accounts of weekend getaways to stunning photos of staged hotel exteriors, it’s not enough to have beautiful spaces – it’s crucial to share them with the world. An investment in your Ft. Myer hotel’s outdoor furniture is an investment in the guest experience, visual branding, and marketing strategy of your hotel alike. From promotional photos that you share on your social media to the casual snapshots that guests take and tag your hotel in, your furniture will be a noticeable backdrop to your hotel’s digital presence. In order to make the most of it, invest in pieces that elevate your brand, fitting in seamlessly with your overall aesthetic while embracing the features of your location that make it unique. If prospective guests like what they see of your hotel online, they’ll be inclined to make sure they see it in person, too.
Make Guests Happy
Outdoor hotel furniture is a crucial investment, and now is the perfect time to make it. With hotel guest volumes still lower than usual, upgrading your hotel’s furniture now means having to work around less guests while you do it. Because Ft. Myers is a popular destination for guests to lounge outdoors and soak in the sun, there’s no denying that the overall guest experience is significantly impacted if families have limited or no access to your hotel’s exteriors. Take the time to upgrade your furniture while less people are staying in your hotel – and before the world-famous Florida summer begins. Your guests will be all the happier for it.
Invest Now, Benefit Later
The same demand for sunny outdoor spaces that has guests flocking to Ft. Myers is what makes it so important to have pieces that are as functional and durable as they are beautiful. It is critical to ensure that your hotel’s outdoor furniture isn’t just compatible with its aesthetic and environment, but that it can provide guests the experiences they’re seeking when they stay with you. For example, if your property is known as a space to relax and meditate, it’ll be important to invest in loungers and spacious seating areas in tranquil colors. On the other hand, if your hotel is marketed to families looking for adventure, you’ll need durable, heavy-duty pieces that can accommodate larger groups (and look great doing it). Ultimately, investing in outdoor furniture means investing in your guests’ experience. Look for high quality pieces that are handcrafted to last through years of fun, adventure, and wear and tear.
Upgrading your Ft. Myers hotel’s outdoor furniture is an important factor in maintaining a favorable ROI. Harness the power of the first impression to attract more guests than ever, and follow up with durable, high-quality pieces that set the stage for your guests’ memorable experiences. If you’re interested in upgrading your hotel’s outdoor furniture, feel free read more.
