With the unforeseen circumstances that have affected the tourism industry recently, lower guest volumes have presented hotels with unforeseen challenges – and potential opportunities. With less guests coming in than usual, some hotels have taken 2020 as a chance to make some upgrades and improvements in order to provide guests with a better experience than ever once business picks back up. Among the most useful of these improvements is investing in high-quality, long-lasting outdoor furniture. Outdoor furniture is much more than a decorative feature; it can affirm your hotel’s identity and be a cornerstone of the guest experience. Today, we’re going over why choosing outdoor furniture for a Sarasota hotel is a strategic business decision as well as an aesthetic one. Let’s get started.
Harness the Power of First Impressions
When it comes to attracting guests to your hotel, first impressions are critical. In our increasingly digital world, a hotel’s visual identity can make or break its appeal to prospective guests – and that starts with exterior spaces. Your hotel’s facade makes a critical statement, both in-person and online, to guests about the kind of experience they can expect. Spaces that are thoughtfully furnished with well-maintained, coordinated pieces are cornerstones of creating a positive atmosphere at a hotel. Exterior furniture has the power to elevate the appeal of your property, capturing the unique elements of your city’s environment that guests traveled to see and experience. Sarasota, famous for its picturesque beaches and year-round mild climates, gives you so much to work with when establishing the atmosphere of your outdoor spaces. Use your outdoor furniture to capture the spirit of beachside relaxation that is characteristic of Sarasota. When guests lay eyes on your hotel, both through images online and upon arriving in person, they should feel as though they are privy to the best that the Sunshine State has to offer.
Establish Your Identity
The best outdoor furniture is the kind that manages to accurately represent your hotel’s brand while making the most of what makes your location unique. For example, if your hotel’s interior decor evokes chic minimalism, your outdoor furniture should be compatible with that without sacrificing the light, relaxing beachside feel that makes Sarasota so special. Find a furniture provider with a catalogue that’s versatile enough to provide you with options that both fit your brand and elevate your style. Look for exterior furniture that’s compatible with the colors and motifs of your interior design, and take advantage of the outdoors as an opportunity to incorporate new materials and patterns into your furnishings. When moving from your hotel’s indoor spaces to its outdoor ones, guests should not feel as though they’ve been transported to a completely different world. Rather, moving outside should feel like a natural, elegant extension of your indoor spaces that’s been optimized for lounging by the pool and soaking in the sun.
Make the Most of Guest Experiences
Guests come to your hotel for experiences; your exterior furniture should be designed with that in mind. Aesthetic appeal is only one piece of the puzzle; functionality is another. Exterior furniture should be durable, comfortable, and versatile as well as beautiful. Guests should enjoy using it every bit as much as they like the look of it. Invest in water-resistant pieces that can withstand a full family day by the pool. Go for fabrics that won’t fade easily under the bright Florida sun. Is your hotel marketed to families? If so, your outdoor spaces should include plenty of furnishings that can easily accommodate larger groups. Is it a go-to spot for solo relaxation? Make sure you invest in comfortable lounge chairs for individuals. Cater your furniture choices to the type of experiences you want guests to seek out when they visit you. It’s a sure-fire way to ensure that your guests are satisfied throughout their stay.
Make a Long-term Investments
Your hotel furniture should, above all, be made with the highest possible quality. Hotel furniture should never be produced; it should be crafted with vision, workmanship, and skill. Search for furniture that is domestically sourced, thoughtfully designed, and crafted by hand in order to last. Investing in furniture that’s thoughtfully created and painstakingly made means adding pieces to your hotel’s exteriors that are bound to last through countless positive guest experiences. Your outdoor furniture will set the stage for so many guests’ special moments; the best thing you can do is make sure it’s up to the job.
Choosing outdoor furniture for a Sarasota hotel is all about balancing your property’s identity with the unique elements of beach life that your guests are looking to experience. By seeking out a provider who takes care to make beautiful, hand-crafted furniture that’s built to last, you’ll be setting your hotel up to make a powerful first impression – and, better yet, to live up to it. If you’d like to start exploring your outdoor furniture options, take a look at our free digital catalog.