2020 presented some challenges to the hospitality industry as a whole. It’s been a time for hotels to reevaluate and strategize about how to face the future with their best foot forward. Though lower guest volumes are by no means ideal, they do present a unique opportunity: less guests means that hotels have more options and longer timelines when it comes to making much-needed repairs and renovations. If your hotel is in need of some upgrades, or if you’re simply looking for ways to provide guests with a fresh and exciting experience when they inevitably return, it’s a great time to consider revamping your outdoor furniture. In our image-driven world, outdoor furniture sets the tone for the impression that your hotel leaves on guests. It’s also a crucial part of taking your hotel from just a place to stay to an anticipated attraction. Today, we’re going over some of the ways you can use your Miami hotel’s outdoor furniture to attract more guests and take their experience to the next level. Let’s get started.
Specify and Study Your Ideal Guest
First and foremost, in order to attract more guests, it’s crucial to understand who those guests are in the first place, garnering an insight into their preferences, buying behaviors, and expectations from a vacation. Evaluate whether you want to continue targeting your hotel’s current typical guest, or if you’d like to set your sights on another demographic. For example, a hotel in Downtown Brickell might be looking to attract young urban professionals who value being surrounded by opportunities to socialize. On the other hand, a beachside hotel in Sunny Isles might be better suited to affluent couples or individuals in search of a relaxing getaway. Determine who your ideal guest is, outlining the types of activities and pastimes they’re likely to seek out in Miami as a whole and, more specifically, at your hotel. By understanding what your ideal guests are looking for, you’ll know what features and styles to keep in mind as you search for great outdoor furniture.
Consider Your Atmosphere
Successfully furnishing your hotel’s outdoor spaces is all about choosing pieces that are both beautiful and functional. In order to accomplish this, think about how your target guests would interact with the facilities and atmosphere of your hotel. A luxurious property on a quiet beach is likely to be a haven for relaxation, meaning that your guests will probably want to enjoy quiet time lounging by the pool or the ocean. This means that comfortable chairs and loungers should be plentiful throughout your outdoor spaces. On the other hand, a trendy downtown location is likely to be conducive to parties, outdoor drinks and dining, and large group gatherings with beautiful city views. Your outdoor furniture, then, should be able to comfortably accommodate large groups, offering plenty of space for drinks and appetizers as well as seating. Think about what your guests are seeking out in your hotel’s atmosphere, and be sure to look for outdoor furnishings that make it easy for them to find what they’re looking for.
Lead with Style and Elevate Your Brand
According to a 2018 survey, more than 82% of hotel bookings are done online. This means that first impressions are everything when it comes to a guest’s decision to choose your Miami hotel over the competition. This relies heavily on the images that audiences will see of your property. While comfortable furniture will make your guests’ experience when they’ve arrived at your hotel, getting them there in the first place hinges quite significantly on visual appeal. Think about your target guests, brainstorming the design features and color schemes that might appeal to them. Those seeking a quiet getaway might gravitate toward traditionally relaxing tones, like white or muted blues and greens. Spring breakers looking for an exciting weekend are likely to respond well to bright colors and interesting patterns, while sophisticated executives are likely to gravitate toward more dignified dark tones. Don’t underestimate the impact that your aesthetic decisions can make when it comes to your Miami hotel’s outdoor furniture.
Successfully choosing your Miami hotel’s outdoor furniture starts with understanding your ideal guests, then making decisions that appeal both to their sense of style and to the practical uses they’ll be getting out of your spaces. To check all the boxes when it comes to aesthetic appeal and functionality, your hotel needs beautiful, hand-crafted furniture that’s built to last. To explore your options from a reliable provider who prioritizes both durability and style, don’t hesitate to check out our hotel patio furniture options.